Fresh Menu at a glance
- 65%fresh salmon
- 720kcal per 400g jar
- 12months in the cupboard
- 0plastic or metal tins
HUMAN-GRADE SELECTED INGREDIENTS
Only carefully selected ingredients – for a complete, natural diet based on veterinary recommendations.
Salmon
A source of valuable omega-3, high-quality protein, and essential vitamins – supports heart, joints, and immune system, and promotes a shiny coat.
Sweet Potatoes & Carrots
Provide beta-carotene, fiber, and minerals – promoting digestion, gut health, and steady energy supply.
Peas & Apples
Provide vitamins C and K as well as phytonutrients – strengthening the immune system, cell protection, and vitality.
Zucchini
Low in calories and rich in vitamin C, potassium, and fiber – supports metabolism, digestion, and immune defenses.
Salmon Oil, Rosehip & Sage
Contain omega-3 fatty acids, vitamin C, and plant compounds – promoting a shiny coat, healthy skin, and strong immune defenses.
No Additives. No Compromise.
Free from flavor enhancers, preservatives, and fillers. 100% natural – just like homemade.
- Description
- What's inside
- How it compares
- Good to know
Our Fidelis salmon fresh menu is crafted with high-quality salmon with sweet potato, peas and courgette, gently steam-cooked in our own kitchen and sealed in glass. A complete, balanced meal that looks and smells like home cooking.
Fresh salmon and salmon carcasses make up 65% of every jar, with eight vegetables, fruits and seeds plus salmon oil, natural minerals and herbs. Rich in omega fatty acids from salmon, it offers excellent support for skin, coat and joint health. You'll see real pieces of salmon and bite-sized veg. It's cupboard-stable for 12 months with no preservatives, and you can feed it on its own or as a topper.
- Rich in omega-3 from salmon
- Shelf-stable: no fridge needed
- Complete & balanced
- No artificial preservatives
- Developed with a vet
Why owners choose our Fresh Menus
Real food you can seeDiced meat and bite-sized veg, not pellets or paste. Fresh, human-grade ingredients sourced from Europe. Gently cookedMeat steam-cooked at 90°C and veg only blanched, so more of the natural goodness stays in. No fridge or freezer neededSealed in glass and shelf-stable for 12 months. Just open and serve at room temperature. Feed it your wayA complete meal on its own, or a topper to make dry food more exciting. Rotate flavours for variety.
Getting started
- 1Switch gradually. Mix a little into your dog's usual food and build up over 5–7 days.
- 2Feed by weight. About 2.5–3% of body weight a day. A 10kg dog needs around two-thirds of a jar. Check out the full feeding guide below.
- 3Store once opened. Reseal, keep in the fridge and use within 3–4 days.
Free UK delivery over £49. Order by 2pm, Monday to Friday, and we aim to dispatch the same day. Jars come in boxes of 6.
Full ingredients, feeding amounts and more are in the tabs above.
Real ingredients you can see, from suppliers to the human food chain.
Plus 15 more ingredients
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Full ingredient list
Fresh Salmon (45%), Fresh Salmon Carcasses (20%), Beef Liver Powder (5%), Fresh Sweet Potato (5%), Fresh Carrots (5%), Peas (4%), Fresh Apples (4%), Fresh Courgette (3%), Pumpkin Seeds (2%), Brewer's Yeast (1.7%), Fresh Blueberries (1.5%), Salmon Oil (1.5%), Wheat Germ Oil (1.5%), Fresh Kale (1%), Rosehip Shells (0.4%), Rosemary (0.3%), Seaweed Powder (0.1%).
Analytical constituents
Protein 17%, Crude fat 15%, Crude fibre 1.2%, Crude ash 2%, Moisture 60%, Energy 180 kcal / 100g.
Gently cooked sits between dry food and raw: real ingredients, without the raw-meat risk.
- Fidelis Fresh Menu
- ✓Fresh meat & veg you can see
- ✓Gently cooked, not high-heat processed
- ✓No raw-meat bacteria risk
- ✓Naturally moisture-rich
- ✓Keeps in the cupboard
- ✓No metal tin or plastic
- ✗Fresh meat & veg you can see
- ✗Gently cooked, not high-heat processed
- ✗Naturally moisture-rich
- ✗Fresh meat & veg you can see
- ✗Gently cooked, not high-heat processed
- ✗No metal tin or plastic
- ✗No raw-meat bacteria risk
- ✗Keeps in the cupboard
We steam-cook the meat to 90°C and only blanch the veg and fruit to protect heat-sensitive vitamins. Jars are then sealed and sterilised at 120°C, the same approach used for baby food in jars.
Full ingredients & nutrition
Ingredients
| Fresh Salmon | 45% |
| Fresh Salmon Carcasses | 20% |
| Beef Liver Powder | 5% |
| Fresh Sweet Potato | 5% |
| Fresh Carrots | 5% |
| Peas | 4% |
| Fresh Apples | 4% |
| Fresh Courgette | 3% |
| Pumpkin Seeds | 2% |
| Brewer's Yeast | 1.7% |
| Fresh Blueberries | 1.5% |
| Salmon Oil | 1.5% |
| Wheat Germ Oil | 1.5% |
| Fresh Kale | 1% |
| Rosehip Shells | 0.4% |
| Rosemary | 0.3% |
| Seaweed Powder | 0.1% |
Analytical constituents
| Protein | 17% |
| Crude fat | 15% |
| Crude fibre | 1.2% |
| Crude ash | 2% |
| Moisture | 60% |
| Energy | 180 kcal / 100g |
On a dry matter basis (the fair way to compare with dry food): about 42% protein, 38% fat, 3% fibre and 12% carbohydrate.
Nutritional additives per 100g
| Vitamin D3 (3a671) | 30 IU |
| Manganese (3b503) | 0.18 mg |
| Copper (3b405) | 0.15 mg |
| Selenium (3b801) | 10 µg |
| Zinc (3b603) | 3 mg |
Complete feed for dogs.
How much to feed
As a starting point, feed about 2.5–3% of your dog's body weight a day, and around 4% for puppies up to 8 months. Split it across two meals if that suits your routine.
| Dog | Per day | 400g jars |
|---|---|---|
| 5kg puppy (under 8 months) | about 200g | ½ jar |
| 5kg dog | 125–150g | about ⅓ jar |
| 10kg dog | 250–300g | ⅔–¾ jar |
| 15kg dog | 375–450g | about 1 jar |
| 20kg dog | 500–600g | 1¼–1½ jars |
| 30kg dog | 750–900g | 2–2¼ jars |
| 40kg dog | 1,000–1,200g | 2½–3 jars |
These amounts are for healthy, active adult dogs that haven't been neutered. Needs can vary by up to 50% with age, breed, activity and neutering, so use them as a guide and adjust to keep your dog at a healthy weight. If they're gaining weight, feed a little less. If they're losing weight or always hungry, feed a little more.
Developed with a vet
Our menus were developed with Anita Kröger, a holistic vet and founder of the Centre for Canine Health. As well as nutritional advice, she specialises in treating chronic conditions, especially intolerances, allergies and digestive problems.
Her approach is simple: a natural, varied, species-appropriate diet is one of the best things you can do for your dog's long-term health. That's why every Fidelis menu is built around fresh meat and offal, with vegetables, fruit, natural minerals and quality oils, and why we suggest rotating between flavours once your dog has settled in.
Sensitive tummies & allergies
This menu is built around salmon, with no chicken. It's rich in omega fatty acids, which support skin, coat and joints.
It isn't a single-protein recipe: it also contains beef liver powder. It contains peas, sweet potato, brewer's yeast and wheat germ oil, as well as pumpkin seeds, so check the full ingredient list if your dog reacts to any of these.
If your dog has a diagnosed allergy or a medical condition, or is on a special diet prescribed by your vet, speak to your vet before switching.
Switching to Fidelis
Switch gradually over 5–7 days. Start with a small amount of Fresh Menu mixed into your dog's usual food, then increase it a little each day until you're feeding Fresh Menu on its own.
Stick to one flavour for the first 7–14 days so your dog's digestion can adjust. After that, you can rotate between flavours for more variety. Some dogs are happy with every flavour from day one, so let your dog's digestion and stools be your guide.
A slightly softer stool for the first few days is normal while your dog gets used to fresher food. If it carries on, slow the switch down.
Mixing with dry food? Lots of owners use Fresh Menu as a topper. Just reduce both foods in proportion so your dog isn't overfed.
Serving & storage
Unopened: keep in a cool, dry cupboard for up to 12 months. No fridge or freezer needed. See the best-before date on the lid.
Serving: open, spoon into the bowl and serve at room temperature. To warm it, transfer it to a bowl first (never microwave the glass jar) and check it isn't hot.
Once opened: reseal, refrigerate and use within 3–4 days. There are no preservatives, so treat it like any other fresh food.
Recycling: rinse the jar and put it in your glass recycling. Check your council's guidance for the lid.
Why glass? It doesn't affect the taste, leaves no metal or plastic residues, reseals and is easy to recycle.
Where and how it's made
Every jar is made in our own kitchen, so we control quality from start to finish. We use fresh, human-grade ingredients sourced from Europe.
We dice the salmon meat and only lightly mince it, so it keeps its natural chunks. Vegetables and fruit are cut into bite-sized pieces. The meat is steam-cooked at 90°C, and the veg and fruit are only blanched. Oils, herbs and natural minerals go in at the end.
Each jar is then sealed and sterilised, just like a jar of pasta sauce or baby food. That's what keeps it shelf-stable for 12 months without preservatives. Every batch is checked before it leaves our kitchen.
Is it really complete? Yes. Our Salmon with Sweet Potato, Peas and Courgette is a complete feed, so you can feed it on its own every day. Most of the nutrients come straight from the fresh ingredients, with a small top-up of vitamin D and trace minerals (listed under Full ingredients & nutrition) to make sure the recipe is fully balanced.
Delivery & how long a box lasts
Jars come in protective boxes of 6, so you can order in multiples of 6.
| Option | Under £49 | £49 and over |
|---|---|---|
| Standard (2–4 working days) | £4.99 | Free |
| Express (1–2 working days) | £7.99 | £3.99 |
Order before 2pm, Monday to Friday, and we aim to dispatch the same day. We deliver to the whole of the UK, including the Scottish Highlands, the Scottish Islands and the Channel Islands, with no extra charge for remote areas.
How long does a box last? A 20kg dog eats roughly 1¼ jars a day, so a box lasts about 5 days. A 10kg dog eats about two-thirds of a jar a day, so a box lasts around 9 days.
Returns & questions
You can cancel within 14 days of receiving your order. For health and hygiene reasons, jars must be unopened with the seal intact. If anything arrives faulty or damaged, get in touch and we'll put it right.
Still have a question? Email us at hello@fidelisdog.co.uk and we'll be happy to help.
Fresh Menu Feeding Guide
Tell us about your dog and we'll show you how much Fresh Menu to feed each day.
How active is your dog?
We recommend feeding your dog...
of our fresh menus per day
That's equivalent to
(based on 400g glass jars)
You can split this over 2 meals
Introducing Fresh Menu: For best digestion we recommend switching gradually over 5–7 days. Start by mixing a small portion of Fresh Menu with your dog’s current food, then increase the Fresh Menu amount each day until fully transitioned. Dogs with sensitive stomachs may benefit from a slower introduction.
A starting point for healthy, active, non-neutered dogs. Individual needs can vary by up to 50% with age, breed or activity – adjust to keep your dog at a healthy weight.
What owners say
Real reviews from customers who feed their dogs Fidelis.
Fresh Menu questions
Everything you need to know about feeding Fidelis Fresh Menus.
About Fresh Menu
What is a Fidelis Fresh Menu?
A complete, balanced meal for dogs made with 70% fresh meat and offal, plus vegetables, fruit, natural minerals and quality oils. It's gently steam-cooked in our own kitchen and sealed in a glass jar.
You'll see real chunks of meat and bite-sized veg, not pellets or paste.
Is it a complete food?
Yes. Every Fresh Menu is a complete feed, so you can feed it on its own every day. Most of the nutrients come straight from the fresh ingredients, with a small top-up of vitamin D and trace minerals to make sure each recipe is fully balanced.
You can also use it as a topper to make dry food more exciting.
How is it cooked?
We dice the meat and only lightly mince it, so it keeps its natural chunks. The meat is steam-cooked at 90°C, and the veg and fruit are only blanched to protect heat-sensitive vitamins. Oils, herbs and natural minerals go in at the end.
Every jar is made in our own kitchen using fresh, human-grade ingredients sourced from Europe.
Who developed the recipes?
Our menus were developed with Anita Kröger, a holistic vet and founder of the Centre for Canine Health, who specialises in intolerances, allergies and digestive problems.
Feeding
How much should I feed my dog?
As a starting point, feed about 2–3% of your dog's body weight a day if they weigh up to 15kg, 2–2.5% if they're over 15kg, and around 4% for puppies up to 8 months.
A 10kg dog needs around half a 400g jar a day. Needs vary with age, breed, activity and neutering, so adjust to keep your dog at a healthy weight. Our feeding guide above works it out for you.
How do I switch my dog to Fresh Menu?
Switch gradually over 5–7 days. Mix a little Fresh Menu into your dog's usual food and increase it each day until you're feeding Fresh Menu on its own.
Stick to one flavour for the first 7–14 days, then rotate for variety. A slightly softer stool for the first few days is normal. If it carries on, slow the switch down.
Is it suitable for dogs with sensitive tummies or allergies?
Many owners choose Fresh Menu for dogs with sensitive tummies. Every recipe is different, so check the full ingredient list on each menu if your dog reacts to anything.
If your dog has a diagnosed allergy or medical condition, or is on a diet prescribed by your vet, speak to your vet before switching.
How should I serve it?
Open the jar, spoon it into the bowl and serve at room temperature. To warm it, move it to a bowl first (never microwave the glass jar) and check it isn't hot.
Storage & packaging
Does it need to go in the fridge?
Not until it's opened. Unopened jars keep in a cool, dry cupboard for up to 12 months, with no fridge or freezer needed. Check the best-before date on the lid.
How long does it keep once opened?
Reseal the jar, keep it in the fridge and use within 3–4 days. There are no preservatives, so treat it like any other fresh food.
How does it last 12 months without preservatives?
After cooking, each jar is sealed and sterilised at 120°C, just like a jar of pasta sauce or baby food. That's what keeps it shelf-stable with no artificial preservatives.
Why glass jars?
Glass doesn't affect the taste, leaves no metal or plastic residues, reseals easily and is simple to recycle. Just rinse the jar and put it in your glass recycling, and check your council's guidance for the lid.
Delivery & orders
How much is delivery and how fast is it?
Standard (2–4 working days): £4.99, or free on orders of £49 and over.
Express (1–2 working days): £7.99, or £3.99 on orders of £49 and over.
Order before 2pm, Monday to Friday, and we aim to dispatch the same day.
Where do you deliver?
We deliver to the whole of the UK, including the Scottish Highlands, the Scottish Islands and the Channel Islands, with no extra charge for remote areas.
How long does a box last?
Jars come in boxes of 6. A 20kg dog eats roughly one jar a day, so a box lasts about 6 days. A 10kg dog eats about half a jar a day, so a box lasts around 2 weeks.
Can I return my order?
You can cancel within 14 days of receiving your order. For health and hygiene reasons, jars must be unopened with the seal intact. If anything arrives faulty or damaged, get in touch and we'll put it right.
Still have a question? Email us at hello@fidelisdog.co.uk and we'll be happy to help.
Shop the full Fresh Menu range
Real meat and veg, gently steam-cooked and sealed in glass – fresh food for your dog, straight from the cupboard.
“As the founder of the Center for Canine Health, I deal daily with the health consequences of malnutrition and nutrient deficiencies caused by industrially produced dog food. A natural and species-appropriate diet made from high-quality raw ingredients and rich in vital nutrients is the best guarantee for a long and healthy dog’s life. FIDELIS therefore offers you and your dog an ideal nutritional concept.”
Anita Kröger, Veterinarian