Fresh Menu at a glance
- 65–70%fresh meat
- 520–720kcal per 400g jar
- 12months in the cupboard
- 0plastic or metal tins
HUMAN-GRADE SELECTED INGREDIENTS
Only carefully selected ingredients – for a complete, natural diet based on veterinary recommendations.
Beef & Offal
Provide valuable protein, iron, and B vitamins – supporting your dog’s muscles, blood formation, and energy.
Turkey Breast & Turkey Liver
Provide easily digestible protein, B vitamins, and iron – supporting muscle development, energy supply, and blood formation.
Gently Cooked Lamb
Lamb meat and nutrient-rich offal provide protein, iron, and B vitamins – for strong muscles, energy, and blood formation.
Chicken & Offal
Provide easily digestible protein as well as vitamin A and B vitamins – supporting muscles, vision, and energy.
Horse Muscle Meat & Offal
Provide high-quality protein, iron, and copper – supporting blood formation, energy supply, and metabolism.
Goat
Lean meat rich in protein, iron, and B vitamins – ideal for sensitive dogs, supporting muscles, energy, and blood formation.
- Description
- What's in the bundle?
- How it compares
- Good to know
Discover a world of taste and novel proteins. Our ultimate tasting experience: six distinct recipes, including three novel proteins (goat, horse and lamb) alongside beloved classics.
Designed for the adventurous canine palate and for owners seeking the perfect nutritional match. Offer your dog a different gourmet meal each day to discover which unique proteins and flavour profiles they love and thrive on most. Every jar is gently steam-cooked to preserve nutrients, packed in sterile glass and made entirely without artificial additives.
In this bundle:
- Beef with Sweet Potato, Apple & Broccoli
- Turkey with Sweet Potato, Spinach & Apple
- Lamb with Sweet Potato, Kale & Apple
- Chicken with Sweet Potato, Carrot & Apple
- Horse with Sweet Potato, Carrot & Blueberries
- Goat with Carrot, Beetroot & Peach
- 6 recipes, 1 jar of each
- 3 novel proteins
- Complete & balanced
- No artificial preservatives
- Developed with a vet
Why owners choose our Fresh Menus
Real food you can seeDiced meat and bite-sized veg, not pellets or paste. Fresh, human-grade ingredients sourced from Europe. Gently cookedMeat steam-cooked at 90°C and veg only blanched, so more of the natural goodness stays in. No fridge or freezer neededSealed in glass and shelf-stable for 12 months. Just open and serve at room temperature. Feed it your wayA complete meal on its own, or a topper to make dry food more exciting. Rotate flavours for variety.
Getting started
- 1Switch gradually. Mix a little into your dog's usual food and build up over 5–7 days.
- 2Feed by weight. About 2–3% of body weight a day for dogs up to 15kg. A 10kg dog needs around half a jar. Check out the full feeding guide below.
- 3Store once opened. Reseal, keep in the fridge and use within 3–4 days.
Free UK delivery over £49. Order by 2pm, Monday to Friday, and we aim to dispatch the same day. Jars come in boxes of 6.
Full ingredients, feeding amounts and more are in the tabs above.
One jar of each of these six complete and balanced meals.
Tap any recipe to see its full ingredients list and nutritional analysis.
Gently cooked sits between dry food and raw: real ingredients, without the raw-meat risk.
- Fidelis Fresh Menu
- ✓Fresh meat & veg you can see
- ✓Gently cooked, not high-heat processed
- ✓No raw-meat bacteria risk
- ✓Naturally moisture-rich
- ✓Keeps in the cupboard
- ✓No metal tin or plastic
- ✗Fresh meat & veg you can see
- ✗Gently cooked, not high-heat processed
- ✗Naturally moisture-rich
- ✗Fresh meat & veg you can see
- ✗Gently cooked, not high-heat processed
- ✗No metal tin or plastic
- ✗No raw-meat bacteria risk
- ✗Keeps in the cupboard
We steam-cook the meat to 90°C and only blanch the veg and fruit to protect heat-sensitive vitamins. Jars are then sealed and sterilised at 120°C, the same approach used for baby food in jars.
Nutrition at a glance
Every recipe in this box is a complete and balanced meal. Here's how they compare per 100g:
| Recipe | Protein | Fat | Fibre | kcal |
|---|---|---|---|---|
| Beef with Sweet Potato, Apple & Broccoli | 17.5% | 7.5% | 1.4% | 150 |
| Turkey with Sweet Potato, Spinach & Apple | 15.9% | 5.7% | 1.2% | 141 |
| Lamb with Sweet Potato, Kale & Apple | 14% | 10.2% | 0.9% | 135 |
| Chicken with Sweet Potato, Carrot & Apple | 14.2% | 5.5% | 1% | 132 |
| Horse with Sweet Potato, Carrot & Blueberries | 16.3% | 6.5% | 1.3% | 130 |
| Goat with Carrot, Beetroot & Peach | 15.6% | 6.5% | 0.9% | 130 |
Each recipe is fortified with essential vitamins and minerals including vitamin D, zinc, copper, manganese and selenium. Full ingredients and the complete analysis are on each recipe's own page.
Complete feed for dogs.
How much to feed
As a starting point, feed about 2–3% of your dog's body weight a day if they weigh up to 15kg, 2–2.5% if they weigh over 15kg, and around 4% for puppies up to 8 months. Split it across two meals if that suits your routine.
| Dog | Per day | 400g jars |
|---|---|---|
| 5kg puppy (under 8 months) | about 200g | ½ jar |
| 5kg dog | 100–150g | ¼–⅓ jar |
| 10kg dog | 200–300g | ½–¾ jar |
| 15kg dog | 300–450g | ¾–1 jar |
| 20kg dog | 400–500g | 1–1¼ jars |
| 30kg dog | 600–750g | 1½–2 jars |
| 40kg dog | 800–1,000g | 2–2½ jars |
These amounts are for healthy, active adult dogs that haven't been neutered. Needs can vary by up to 50% with age, breed, activity and neutering, so use them as a guide and adjust to keep your dog at a healthy weight. If they're gaining weight, feed a little less. If they're losing weight or always hungry, feed a little more.
Developed with a vet
Our menus were developed with Anita Kröger, a holistic vet and founder of the Centre for Canine Health. As well as nutritional advice, she specialises in treating chronic conditions, especially intolerances, allergies and digestive problems.
Her approach is simple: a natural, varied, species-appropriate diet is one of the best things you can do for your dog's long-term health. That's why every Fidelis menu is built around fresh meat and offal, with vegetables, fruit, natural minerals and quality oils, and why we suggest rotating between flavours once your dog has settled in.
Sensitive tummies & allergies
This bundle includes novel proteins like goat, horse and lamb, ideal for rotation diets or sensitivities, alongside premium beef, turkey and chicken.
Every recipe in this bundle is a single-protein recipe. Several contain peas, sweet potato, brewer's yeast, seeds or wheat germ oil, so check each recipe's full ingredient list if your dog reacts to any of these.
If your dog has a diagnosed allergy or a medical condition, or is on a special diet prescribed by your vet, speak to your vet before switching.
Switching to Fidelis
Switch gradually over 5–7 days. Start with a small amount of Fresh Menu mixed into your dog's usual food, then increase it a little each day until you're feeding Fresh Menu on its own.
Stick to one flavour for the first 7–14 days so your dog's digestion can adjust. After that, you can rotate between the flavours in your box for more variety. Some dogs are happy with every flavour from day one, so let your dog's digestion and stools be your guide.
A slightly softer stool for the first few days is normal while your dog gets used to fresher food. If it carries on, slow the switch down.
Mixing with dry food? Lots of owners use Fresh Menu as a topper. Just reduce both foods in proportion so your dog isn't overfed.
Serving & storage
Unopened: keep in a cool, dry cupboard for up to 12 months. No fridge or freezer needed. See the best-before date on the lid.
Serving: open, spoon into the bowl and serve at room temperature. To warm it, transfer it to a bowl first (never microwave the glass jar) and check it isn't hot.
Once opened: reseal, refrigerate and use within 3–4 days. There are no preservatives, so treat it like any other fresh food.
Recycling: rinse the jar and put it in your glass recycling. Check your council's guidance for the lid.
Why glass? It doesn't affect the taste, leaves no metal or plastic residues, reseals and is easy to recycle.
Where and how it's made
Every jar is made in our own kitchen, so we control quality from start to finish. We use fresh, human-grade ingredients sourced from Europe.
We dice the meat and only lightly mince it, so it keeps its natural chunks. Vegetables and fruit are cut into bite-sized pieces. The meat is steam-cooked at 90°C, and the veg and fruit are only blanched. Oils, herbs and natural minerals go in at the end.
Each jar is then sealed and sterilised, just like a jar of pasta sauce or baby food. That's what keeps it shelf-stable for 12 months without preservatives. Every batch is checked before it leaves our kitchen.
Is it really complete? Yes. Every recipe is a complete feed, so you can feed it on its own every day. Most of the nutrients come straight from the fresh ingredients, with a small top-up of vitamin D and trace minerals to make sure each recipe is fully balanced.
Delivery & how long a box lasts
Jars come in protective boxes of 6, so you can order in multiples of 6.
| Option | Under £49 | £49 and over |
|---|---|---|
| Standard (2–4 working days) | £4.99 | Free |
| Express (1–2 working days) | £7.99 | £3.99 |
Order before 2pm, Monday to Friday, and we aim to dispatch the same day. We deliver to the whole of the UK, including the Scottish Highlands, the Scottish Islands and the Channel Islands, with no extra charge for remote areas.
How long does a box last? A 20kg dog eats roughly one jar a day, so a box lasts about 6 days. A 10kg dog eats about half a jar a day, so a box lasts around 2 weeks.
Returns & questions
You can cancel within 14 days of receiving your order. For health and hygiene reasons, jars must be unopened with the seal intact. If anything arrives faulty or damaged, get in touch and we'll put it right.
Still have a question? Email us at hello@fidelisdog.co.uk and we'll be happy to help.
Fresh Menu Feeding Guide
Tell us about your dog and we'll show you how much Fresh Menu to feed each day.
How active is your dog?
We recommend feeding your dog...
of our fresh menus per day
That's equivalent to
(based on 400g glass jars)
You can split this over 2 meals
Introducing Fresh Menu: For best digestion we recommend switching gradually over 5–7 days. Start by mixing a small portion of Fresh Menu with your dog’s current food, then increase the Fresh Menu amount each day until fully transitioned. Dogs with sensitive stomachs may benefit from a slower introduction.
A starting point for healthy, active, non-neutered dogs. Individual needs can vary by up to 50% with age, breed or activity – adjust to keep your dog at a healthy weight.
What owners say
Real reviews from customers who feed their dogs Fidelis.
Customer Reviews
The food was really good but sadly my dog will not eat it she just sniffed it so back to square one,such a shame I was hoping to have found a food for her , thank you
The food look very nice on the jars
But my dog is so fussy eating any dog food
Just start eating bit by bit of it not too much
Hopefully Teddy my 🐕 start eating properly so I can order some more
Our dogs are 10 year old rescued litter brothers.
One has lived with us since he was 15 weeks old and is fussy about his food. His brother joined our family when he was three and a half years old and will eat anything because he had a rough start to life.
Fidelis food is the first dog food we've tried when the boys will push each other aside to get to their dinner first!
Outstanding quality with whole meaty chunks easily identified as it's served and the European standard ingredients ensure that our boys are having the best possible diet.
Thank you 🙏
4 year old cavachon first purchased dog food he has eaten usually had to cook food for him
My two boxers go crazy for this food. Full of top quality ingredients. Straight from the jar but looking freshly cooked.
Fresh Menu questions
Everything you need to know about feeding Fidelis Fresh Menus.
About Fresh Menu
What is a Fidelis Fresh Menu?
A complete, balanced meal for dogs made with 70% fresh meat and offal, plus vegetables, fruit, natural minerals and quality oils. It's gently steam-cooked in our own kitchen and sealed in a glass jar.
You'll see real chunks of meat and bite-sized veg, not pellets or paste.
Is it a complete food?
Yes. Every Fresh Menu is a complete feed, so you can feed it on its own every day. Most of the nutrients come straight from the fresh ingredients, with a small top-up of vitamin D and trace minerals to make sure each recipe is fully balanced.
You can also use it as a topper to make dry food more exciting.
How is it cooked?
We dice the meat and only lightly mince it, so it keeps its natural chunks. The meat is steam-cooked at 90°C, and the veg and fruit are only blanched to protect heat-sensitive vitamins. Oils, herbs and natural minerals go in at the end.
Every jar is made in our own kitchen using fresh, human-grade ingredients sourced from Europe.
Who developed the recipes?
Our menus were developed with Anita Kröger, a holistic vet and founder of the Centre for Canine Health, who specialises in intolerances, allergies and digestive problems.
Feeding
How much should I feed my dog?
As a starting point, feed about 2–3% of your dog's body weight a day if they weigh up to 15kg, 2–2.5% if they're over 15kg, and around 4% for puppies up to 8 months.
A 10kg dog needs around half a 400g jar a day. Needs vary with age, breed, activity and neutering, so adjust to keep your dog at a healthy weight. Our feeding guide above works it out for you.
How do I switch my dog to Fresh Menu?
Switch gradually over 5–7 days. Mix a little Fresh Menu into your dog's usual food and increase it each day until you're feeding Fresh Menu on its own.
Stick to one flavour for the first 7–14 days, then rotate for variety. A slightly softer stool for the first few days is normal. If it carries on, slow the switch down.
Is it suitable for dogs with sensitive tummies or allergies?
Many owners choose Fresh Menu for dogs with sensitive tummies. Every recipe is different, so check the full ingredient list on each menu if your dog reacts to anything.
If your dog has a diagnosed allergy or medical condition, or is on a diet prescribed by your vet, speak to your vet before switching.
How should I serve it?
Open the jar, spoon it into the bowl and serve at room temperature. To warm it, move it to a bowl first (never microwave the glass jar) and check it isn't hot.
Storage & packaging
Does it need to go in the fridge?
Not until it's opened. Unopened jars keep in a cool, dry cupboard for up to 12 months, with no fridge or freezer needed. Check the best-before date on the lid.
How long does it keep once opened?
Reseal the jar, keep it in the fridge and use within 3–4 days. There are no preservatives, so treat it like any other fresh food.
How does it last 12 months without preservatives?
After cooking, each jar is sealed and sterilised at 120°C, just like a jar of pasta sauce or baby food. That's what keeps it shelf-stable with no artificial preservatives.
Why glass jars?
Glass doesn't affect the taste, leaves no metal or plastic residues, reseals easily and is simple to recycle. Just rinse the jar and put it in your glass recycling, and check your council's guidance for the lid.
Delivery & orders
How much is delivery and how fast is it?
Standard (2–4 working days): £4.99, or free on orders of £49 and over.
Express (1–2 working days): £7.99, or £3.99 on orders of £49 and over.
Order before 2pm, Monday to Friday, and we aim to dispatch the same day.
Where do you deliver?
We deliver to the whole of the UK, including the Scottish Highlands, the Scottish Islands and the Channel Islands, with no extra charge for remote areas.
How long does a box last?
Jars come in boxes of 6. A 20kg dog eats roughly one jar a day, so a box lasts about 6 days. A 10kg dog eats about half a jar a day, so a box lasts around 2 weeks.
Can I return my order?
You can cancel within 14 days of receiving your order. For health and hygiene reasons, jars must be unopened with the seal intact. If anything arrives faulty or damaged, get in touch and we'll put it right.
Still have a question? Email us at hello@fidelisdog.co.uk and we'll be happy to help.
Shop the full Fresh Menu range
Real meat and veg, gently steam-cooked and sealed in glass – fresh food for your dog, straight from the cupboard.
“As the founder of the Center for Canine Health, I deal daily with the health consequences of malnutrition and nutrient deficiencies caused by industrially produced dog food. A natural and species-appropriate diet made from high-quality raw ingredients and rich in vital nutrients is the best guarantee for a long and healthy dog’s life. FIDELIS therefore offers you and your dog an ideal nutritional concept.”
Anita Kröger, Veterinarian