Our Production
Our production
Why fresh with Fidelis?
Our philosophy
Real food, real nutrients
A natural, species-appropriate diet made from high-quality, untreated ingredients and packed with natural nutrients is the best foundation for a long and healthy life – for every living creature, including our dogs.
Nutrients from the ingredients themselves
We use market-fresh meat, offal, vegetables, fruit, natural minerals and high-quality oils, so most of the nutrients come straight from the original ingredients, where they’re more bioavailable than synthetic vitamins. We add only a small top-up of vitamin D and trace minerals to keep each recipe complete.
Variety is the key
Rotating between our different menus gives your dog a wide range of natural nutrients. Fresh, minimally processed ingredients fed in rotation are the key to a healthy diet, for dogs and humans alike.
No preservatives: we don’t use anything to extend shelf life once a jar is opened, so treat it like any other fresh food – keep it in the fridge and use within 3–4 days.
How we compare
What sets our production apart
Most dog food is made in one of three ways. Here’s why we chose to do things differently.
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Extruded dry food
Most dry food is made by extrusion: everything is mixed into a dough and forced through a die at high pressure and temperature to form pellets. It’s the cheapest way to make dog food in bulk, but it relies on starch, carbohydrate residues and animal meals to hold together, so only a limited share of fresh meat can be used. Fats for flavour and synthetic vitamins are sprayed on afterwards.
Why we’re better than dry food -
Canned food
Tins are sterilised at high temperature and pressure, which greatly reduces heat-sensitive nutrients such as B vitamins, so they usually have to be added back. Acids in the food can dissolve traces of metal, and many can linings contain BPA, which can transfer into the food – especially fatty or acidic food – and has been linked to a range of health concerns.
Why we’re better than canned food -
BARF (raw feeding)
Raw food is fresh, natural and nutrient-rich, but raw meat, offal and bones are often contaminated with bacteria such as salmonella, campylobacter and listeria, some of them antibiotic-resistant. Rations are often meat-heavy, sometimes with double the protein a dog needs, which can strain the liver and kidneys. It’s generally not advised in homes with pregnant women, young children or anyone with a weakened immune system.
Why we’re better than BARF
See for yourself
Inside our kitchen
How do we produce?
Is everything in there?
Taste the difference fresh makes
Explore our Fresh Menus in glass jars. Free UK delivery on orders over £49.