Fresh Menu at a glance
- 65–70%fresh meat
- 520–720kcal per 400g jar
- 12months in the cupboard
- 0plastic or metal tins
HUMAN-GRADE SELECTED INGREDIENTS
Only carefully selected ingredients – for a complete, natural diet based on veterinary recommendations.
- Description
- What's inside
- How it compares
- Good to know
Goose with butternut squash, figs and cardamom, our Christmas menu, gently cooked in our own kitchen and sealed in glass. A festive feast your dog won't forget in a hurry.
Good food and festive meals are part of Christmas, and our dogs deserve a treat too. Cooked goose makes up 70% of every jar, with butternut squash, sweet potato, Jerusalem artichoke, apple, pear and figs, plus linseed oil, natural minerals and a pinch of cardamom for a festive flavour. The goose is slowly and gently cooked at low temperatures, and the blanched veg and fruit are mixed in afterwards so more of the flavour and nutrients stay in. It's cupboard-stable for 12 months with no preservatives.
- Single protein: goose
- Shelf-stable: no fridge needed
- Complete & balanced
- No artificial preservatives
- Developed with a vet
Why owners choose our Christmas menu
A festive treatGoose, butternut squash, figs and cardamom: a proper Christmas dinner, made for dogs. Gently cookedGoose slowly cooked at low temperatures and veg only blanched, so more of the natural goodness stays in. Human-grade ingredientsOnly fresh, high-quality ingredients from the human food chain, prepared with care by our kitchen team. No fridge or freezer neededSealed in glass and shelf-stable for 12 months. Just open and serve at room temperature.
Getting started
- 1Switch gradually. Mix a little into your dog's usual food and build up over 5–7 days.
- 2Feed by weight. About 2–3% of body weight a day. Check out the full feeding guide below.
- 3Store once opened. Reseal, keep in the fridge and use within 3–4 days.
Free UK delivery over £49. Order by 2pm, Monday to Friday, and we aim to dispatch the same day. Jars come in boxes of 6.
Full ingredients, feeding amounts and more are in the tabs above.
Real ingredients you can see, from suppliers to the human food chain.
Plus 12 more ingredients
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Full ingredient list
Cooked Goose (70%), Butternut Squash (10%), Sweet Potato (7%), Jerusalem Artichoke (5%), Pear (2%), Apple (2%), Figs (1%), Linseed Oil (1.9%), Rosehip (0.4%), Algae Lime (0.4%), Brewer's Yeast (0.1%), Seaweed Meal (0.1%), Cardamom (0.1%).
Analytical constituents
Protein 10.2%, Crude fat 3.2%, Moisture 73.3%, Crude ash 4.7%, Crude fibre 1.1%.
Gently cooked sits between dry food and raw: real ingredients, without the raw-meat risk.
- Fidelis Fresh Menu
- ✓Fresh meat & veg you can see
- ✓Gently cooked, not high-heat processed
- ✓No raw-meat bacteria risk
- ✓Naturally moisture-rich
- ✓Keeps in the cupboard
- ✓No metal tin or plastic
- ✗Fresh meat & veg you can see
- ✗Gently cooked, not high-heat processed
- ✗Naturally moisture-rich
- ✗Fresh meat & veg you can see
- ✗Gently cooked, not high-heat processed
- ✗No metal tin or plastic
- ✗No raw-meat bacteria risk
- ✗Keeps in the cupboard
Because the goose is gently pre-cooked, the jars can be sterilised at lower temperatures for less time. The meat stays in proper chunks rather than turning to mush, and no artificial binders are needed.
Full ingredients & nutrition
Ingredients
| Cooked Goose | 70% |
| Butternut Squash | 10% |
| Sweet Potato | 7% |
| Jerusalem Artichoke | 5% |
| Pear | 2% |
| Apple | 2% |
| Figs | 1% |
| Linseed Oil | 1.9% |
| Rosehip | 0.4% |
| Algae Lime | 0.4% |
| Brewer's Yeast | 0.1% |
| Seaweed Meal | 0.1% |
| Cardamom | 0.1% |
Analytical constituents
| Protein | 10.2% |
| Crude fat | 3.2% |
| Crude fibre | 1.1% |
| Crude ash | 4.7% |
| Moisture | 73.3% |
On a dry matter basis (the fair way to compare with dry food): about 38% protein, 12% fat, 4% fibre and 28% carbohydrate.
Complete feed for dogs.
How much to feed
As a starting point, feed about 2.5–3% of your dog's body weight a day, and around 4.5% for puppies up to 8 months. For example, a 20kg dog fed 2.5% of its body weight needs 500g a day. Split it across two meals if that suits your routine.
| Dog | Per day | 400g jars |
|---|---|---|
| 5kg puppy (under 8 months) | about 225g | just over ½ jar |
| 5kg dog | 125–150g | about ⅓ jar |
| 10kg dog | 250–300g | ⅔–¾ jar |
| 15kg dog | 375–450g | about 1 jar |
| 20kg dog | 500–600g | 1¼–1½ jars |
| 30kg dog | 750–900g | 2–2¼ jars |
| 40kg dog | 1,000–1,200g | 2½–3 jars |
These amounts are for healthy, normally active dogs that haven't been neutered. Needs can vary by up to 50% with age, breed and activity, so use them as a guide and adjust to keep your dog at a healthy weight. If you're feeding it alongside another food, reduce both in proportion.
Developed with a vet
Our menus were developed with Anita Kröger, a vet specialising in healthy dog nutrition and founder of the Centre for Canine Health. Her ideas and experience have shaped the recipes and range at Fidelis, and she and her team recommend our products.
Her approach is simple: a natural, varied, species-appropriate diet is one of the best things you can do for your dog's long-term health, with a stronger immune system, a shiny coat, fewer digestive problems and more vitality.
Sensitive tummies & allergies
This menu uses goose as its only animal protein, with no chicken and no grains.
It does contain sweet potato, Jerusalem artichoke, brewer's yeast and linseed oil, as well as cardamom, so check the full ingredient list if your dog reacts to any of these.
If your dog has a diagnosed allergy or a medical condition, or is on a special diet prescribed by your vet, speak to your vet before switching.
Switching to Fidelis
Switch gradually over 5–7 days. Start with a small amount of Fresh Menu mixed into your dog's usual food, then increase it a little each day until you're feeding Fresh Menu on its own.
Stick to one flavour for the first 7–14 days so your dog's digestion can adjust. After that, you can rotate between flavours for more variety. Some dogs are happy with every flavour from day one, so let your dog's digestion and stools be your guide.
A slightly softer stool for the first few days is normal while your dog gets used to fresher food. If it carries on, slow the switch down.
Mixing with dry food? Lots of owners use Fresh Menu as a topper. Just reduce both foods in proportion so your dog isn't overfed.
Serving & storage
Unopened: keep in a cool, dry cupboard for at least 12 months. No fridge or freezer needed. See the best-before date on the lid.
Serving: open, spoon into the bowl and serve at room temperature. To warm it, transfer it to a bowl first (never microwave the glass jar) and check it isn't hot.
Once opened: reseal, refrigerate and use within 3–4 days. There are no preservatives, so treat it like any other fresh food.
Why glass? No metal or coating residues can get into the food, which is why baby food comes in jars too. The jars reseal, so there's no smelly open tin in the fridge, and the food smells fresh rather than like typical tinned food.
Where and how it's made
Every jar is made with love and care by our experienced kitchen team, using only fresh, high-quality, human-grade ingredients.
The finest goose is cooked slowly and gently at low temperatures. Only then do we mix in the figs, blanched vegetables such as butternut squash, sweet potato and Jerusalem artichoke, and juicy apples and pears. Linseed oil, rosehip, algae lime, seaweed meal and brewer's yeast go in too, with a pinch of cardamom for that Christmas flavour.
Because the meat is pre-cooked, the jars can be sterilised at lower temperatures for less time. That keeps the meat in chunks, avoids artificial binders and keeps it shelf-stable without preservatives.
Is it really complete? Yes. Our Goose with Butternut Squash, Figs and Cardamom is a complete feed, so you can feed it on its own every day.
Delivery & how long a box lasts
Jars come in protective boxes of 6, so the minimum order is 6 jars, then multiples of 6.
| Option | Under £49 | £49 and over |
|---|---|---|
| Standard (2–4 working days) | £4.99 | Free |
| Express (1–2 working days) | £7.99 | £3.99 |
Order before 2pm, Monday to Friday, and we aim to dispatch the same day. We deliver to the whole of the UK, including the Scottish Highlands, the Scottish Islands and the Channel Islands, with no extra charge for remote areas.
Returns & questions
You can cancel within 14 days of receiving your order. For health and hygiene reasons, jars must be unopened with the seal intact. If anything arrives faulty or damaged, get in touch and we'll put it right.
Still have a question? Email us at hello@fidelisdog.co.uk and we'll be happy to help.
Fresh Menu Feeding Guide
Tell us about your dog and we'll show you how much Fresh Menu to feed each day.
How active is your dog?
We recommend feeding your dog...
of our fresh menus per day
That's equivalent to
(based on 400g glass jars)
You can split this over 2 meals
Introducing Fresh Menu: For best digestion we recommend switching gradually over 5–7 days. Start by mixing a small portion of Fresh Menu with your dog’s current food, then increase the Fresh Menu amount each day until fully transitioned. Dogs with sensitive stomachs may benefit from a slower introduction.
A starting point for healthy, active, non-neutered dogs. Individual needs can vary by up to 50% with age, breed or activity – adjust to keep your dog at a healthy weight.
What owners say
Real reviews from customers who feed their dogs Fidelis.
Fresh Menu questions
Everything you need to know about feeding Fidelis Fresh Menus.
About Fresh Menu
What is a Fidelis Fresh Menu?
A complete, balanced meal for dogs made with 70% fresh meat and offal, plus vegetables, fruit, natural minerals and quality oils. It's gently steam-cooked in our own kitchen and sealed in a glass jar.
You'll see real chunks of meat and bite-sized veg, not pellets or paste.
Is it a complete food?
Yes. Every Fresh Menu is a complete feed, so you can feed it on its own every day. Most of the nutrients come straight from the fresh ingredients, with a small top-up of vitamin D and trace minerals to make sure each recipe is fully balanced.
You can also use it as a topper to make dry food more exciting.
How is it cooked?
We dice the meat and only lightly mince it, so it keeps its natural chunks. The meat is steam-cooked at 90°C, and the veg and fruit are only blanched to protect heat-sensitive vitamins. Oils, herbs and natural minerals go in at the end.
Every jar is made in our own kitchen using fresh, human-grade ingredients sourced from Europe.
Who developed the recipes?
Our menus were developed with Anita Kröger, a holistic vet and founder of the Centre for Canine Health, who specialises in intolerances, allergies and digestive problems.
Feeding
How much should I feed my dog?
As a starting point, feed about 2–3% of your dog's body weight a day if they weigh up to 15kg, 2–2.5% if they're over 15kg, and around 4% for puppies up to 8 months.
A 10kg dog needs around half a 400g jar a day. Needs vary with age, breed, activity and neutering, so adjust to keep your dog at a healthy weight. Our feeding guide above works it out for you.
How do I switch my dog to Fresh Menu?
Switch gradually over 5–7 days. Mix a little Fresh Menu into your dog's usual food and increase it each day until you're feeding Fresh Menu on its own.
Stick to one flavour for the first 7–14 days, then rotate for variety. A slightly softer stool for the first few days is normal. If it carries on, slow the switch down.
Is it suitable for dogs with sensitive tummies or allergies?
Many owners choose Fresh Menu for dogs with sensitive tummies. Every recipe is different, so check the full ingredient list on each menu if your dog reacts to anything.
If your dog has a diagnosed allergy or medical condition, or is on a diet prescribed by your vet, speak to your vet before switching.
How should I serve it?
Open the jar, spoon it into the bowl and serve at room temperature. To warm it, move it to a bowl first (never microwave the glass jar) and check it isn't hot.
Storage & packaging
Does it need to go in the fridge?
Not until it's opened. Unopened jars keep in a cool, dry cupboard for up to 12 months, with no fridge or freezer needed. Check the best-before date on the lid.
How long does it keep once opened?
Reseal the jar, keep it in the fridge and use within 3–4 days. There are no preservatives, so treat it like any other fresh food.
How does it last 12 months without preservatives?
After cooking, each jar is sealed and sterilised at 120°C, just like a jar of pasta sauce or baby food. That's what keeps it shelf-stable with no artificial preservatives.
Why glass jars?
Glass doesn't affect the taste, leaves no metal or plastic residues, reseals easily and is simple to recycle. Just rinse the jar and put it in your glass recycling, and check your council's guidance for the lid.
Delivery & orders
How much is delivery and how fast is it?
Standard (2–4 working days): £4.99, or free on orders of £49 and over.
Express (1–2 working days): £7.99, or £3.99 on orders of £49 and over.
Order before 2pm, Monday to Friday, and we aim to dispatch the same day.
Where do you deliver?
We deliver to the whole of the UK, including the Scottish Highlands, the Scottish Islands and the Channel Islands, with no extra charge for remote areas.
How long does a box last?
Jars come in boxes of 6. A 20kg dog eats roughly one jar a day, so a box lasts about 6 days. A 10kg dog eats about half a jar a day, so a box lasts around 2 weeks.
Can I return my order?
You can cancel within 14 days of receiving your order. For health and hygiene reasons, jars must be unopened with the seal intact. If anything arrives faulty or damaged, get in touch and we'll put it right.
Still have a question? Email us at hello@fidelisdog.co.uk and we'll be happy to help.
Shop the full Fresh Menu range
Real meat and veg, gently steam-cooked and sealed in glass – fresh food for your dog, straight from the cupboard.
“As the founder of the Center for Canine Health, I deal daily with the health consequences of malnutrition and nutrient deficiencies caused by industrially produced dog food. A natural and species-appropriate diet made from high-quality raw ingredients and rich in vital nutrients is the best guarantee for a long and healthy dog’s life. FIDELIS therefore offers you and your dog an ideal nutritional concept.”
Anita Kröger, Veterinarian