Our vet

Meet Anita Kröger

Holistic veterinary care

Our vet introduces herself

As a holistic vet, Anita Kröger places particular importance on a natural, varied, species-appropriate diet. From a holistic point of view, nutrition plays a key role in a dog’s long and healthy life.

Centre for Canine Health

Anita is the founder of the Centre for Canine Health. Alongside nutritional advice, she specialises in treating chronic conditions, especially intolerances, allergies and digestive problems.

Shaping our recipes

As a specialist in healthy dog food, Anita brings her ideas and experience to the Fidelis recipes and range. She and her team at the Centre for Canine Health are enthusiastic about Fidelis and recommend our food.

Anita on nutrition

Is everything in there?

Most owners trust that one bag of food, fed every day, gives their dog everything it needs – whatever its age, breed, activity level or health. It’s a reassuring idea. But is it the whole story?

Why one food every day appeals

It’s convenient to know your dog is covered by a single food, wherever you are. And many owners worry their dog might miss out on something if every nutrient isn’t in one bag. The pet food industry has built a lot of its success on that worry.

Do the numbers tell you everything?

Large manufacturers in Europe design their food around the FEDIAF guidelines (the European Pet Food Industry Federation). These set out how much of each nutrient a dog should need. They’re standardised values, worked out experimentally, so they’re a general guide rather than an individual recommendation.

What the guidelines don’t ask is where the nutrients come from: an apple or a test tube, low-grade meat meal or high-quality muscle meat. So kibble (and many wet foods) is often topped up by spraying synthetic nutrients onto it to meet the targets, whether or not they’re well absorbed. The result is the same taste, smell and nutrient intake every single day – which is neither natural nor necessary. No dog needs exactly the same amount of magnesium, manganese or vitamin B12 day after day.

Why not feed real food, like we do?

Dogs do have some special needs – their calcium requirement is much higher than ours, for example – and a few foods are unsafe for them. But most of what nature offers is good for dogs too: meat and fish, offal, vegetables, fruit and seeds. Just like for us, a natural, varied diet is the best way to get a balanced intake of minerals, trace elements, vitamins and amino acids.

The Fidelis principle: a natural, balanced and varied diet. Our menus are made from fresh, high-quality ingredients that are naturally rich in nutrients, with only a small top-up of vitamin D and trace minerals. Each recipe is complete on its own, and rotating between them adds the variety a single food can’t.