Fresh Menu Feeding Calculator

Feeding guide

How much Fresh Menu does my dog need?

Tell us your dog's age, activity level and weight, and we'll show you how much Fresh Menu to feed each day, in grams and in jars.

  • Complete & balanced
  • Gently steam-cooked
  • No preservatives, no fillers
5 years
3 months15 years

How active is your dog?

15 kg
1 kg60 kg

We recommend feeding your dog...

375–450 grams

of our fresh menus per day

That's equivalent to

(based on 400g glass jars)

You can split this over 2 meals

Introducing Fresh Menu: For best digestion we recommend switching gradually over 5–7 days. Start by mixing a small portion of Fresh Menu with your dog’s current food, then increase the Fresh Menu amount each day until fully transitioned. Dogs with sensitive stomachs may benefit from a slower introduction.

A starting point for healthy, active, non-neutered dogs. Individual needs can vary by up to 50% with age, breed or activity – adjust to keep your dog at a healthy weight.

 

Portions

Getting the portion right

  • Feed for target weightUse your dog's ideal weight, not their current weight, if they need to lose or gain a little.
  • Check every few weeksYou should be able to feel the ribs easily without seeing them. Adjust portions in small steps.
  • Count the treatsTreats and chews add up. Reduce the daily amount slightly on days with lots of extras.
  • Every dog is differentAge, breed, activity and neutering can change needs by up to 50%, so use the guide as a starting point.

Switching

Switching to Fresh Menu

Move over gradually across 5–7 days so your dog's digestion can adjust.

  1. Days 1–2

    25% Fresh Menu


    Mix a quarter Fresh Menu with three quarters of your dog's usual food.

  2. Days 3–4

    50% Fresh Menu


    Move to half and half.

  3. Days 5–6

    75% Fresh Menu


    Three quarters Fresh Menu, one quarter usual food.

  4. Day 7 onwards

    100% Fresh Menu


    Fully switched. Feed the daily amount from the calculator.

Good to know: a slightly softer stool for the first few days is normal. If it carries on, or your dog has a sensitive stomach, slow the switch down and take a few extra days.

Serving & storage

Serving & storage

  • UnopenedKeep in a cool, dry cupboard for up to 12 months. See the best-before date on the lid.
  • Once openedReseal, refrigerate and use within 3–4 days. No preservatives, so treat it like fresh food.
  • ServingServe at room temperature. To warm it, move it to a bowl first – never microwave the glass jar.
  • RecyclingRinse the jar and pop it in your glass recycling. Check your council's guidance for the lid.

Feeding FAQs

Your feeding questions, answered

How much Fresh Menu should I feed?

As a starting point, feed about 2–3% of body weight a day for dogs up to 15kg, 2–2.5% for dogs over 15kg, and around 4% for puppies up to 8 months. The calculator above works this out for you.

Should I split it into meals?

Yes. We recommend splitting the daily amount over two meals. Puppies often do better on three smaller meals.

Can I mix Fresh Menu with dry food?

Lots of owners use Fresh Menu as a topper. Just reduce both foods in proportion so your dog isn't overfed.

Can I rotate between flavours?

Yes. Stick to one flavour for the first 7–14 days while your dog settles in, then rotate as you like. Let your dog's digestion and stools be your guide.

My dog has a health condition. Can they eat Fresh Menu?

If your dog has a diagnosed allergy or medical condition, or is on a diet prescribed by your vet, speak to your vet before switching.

Ready to make the switch?

Free UK delivery on orders over £49.

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