Only carefully selected ingredients – for a complete, natural diet based on veterinary recommendations.
Provide high-quality protein, iron, and copper – supporting blood formation, energy supply, and metabolism.
Rich in beta-carotene, fiber, and plant protein – support digestion as well as eye and immune health.
Provide vitamin C, potassium, and valuable antioxidants – for strong defenses, healthy bones, and good digestion.
Rich in phytonutrients and vitamin C – support the heart, cell protection, and urinary tract health.
Provide omega fatty acids, vitamin E, and zinc – promoting a shiny coat, healthy skin, and strong defenses.
Free from flavor enhancers, preservatives, and fillers. 100% natural – just like homemade.
Fresh Menu • Horse with Sweet Potato, Carrot & Blueberries
Our Fresh Menu with Horse, Sweet Potato, Carrot & Blueberries is crafted with care, using only food-grade fresh ingredients in our own purpose-built pet kitchen. We start with a lean, novel blend of horse muscle meat and nutrient-rich horse offal, which is slowly and gently steam-cooked at a low temperature.
We then blend in sweet potato, peas, carrots, apple, broccoli, blueberries, and cranberries, along with brewer’s yeast, algae oil, sunflower seeds, pumpkin seeds, algae powder, rosehip shells, rosemary, and seaweed powder. This careful, low-temperature process ensures both the unique, lean flavour and vital nutrients are preserved at their best.
The result?
A wholesome, novel meal that looks and tastes like home-cooked food. It provides complete and balanced nutrition directly from the original, fresh ingredients. This recipe is an excellent source of highly digestible, lean novel protein and iron, often suitable for dogs with food sensitivities. Blueberries and Cranberries add a powerful boost of natural antioxidants.
Each jar contains 400g of our tasty Horse Menu Fresh Food ✓
No High-temperature Processing • No Plastic Packaging • No Nasty Fillers • No Extrusion • No Sterile Tins
The ingredients within each jar...
Fresh Horse Muscle Meat (60%), Fresh Horse Offal (10%), Fresh Sweet Potato (5%), Fresh Peas (4%), Fresh Carrots (4%), Fresh Apple (3%), Fresh Broccoli (3%), Brewer's Yeast (2%), Fresh Blueberries (2%), Fresh Cranberries (2%), Algae Oil (1.5%), Sunflower Seeds (1%), Pumpkin Seeds (1%), Algae Powder (0.6%), Rosehip Shells (0.4%), Rosemary (0.3%), Seaweed Powder (0.2%).
Balanced & Complete Fresh Food For Dogs
Product Analysis:
Protein 16.3%, Crude fat 6.5%, Moisture 68%, Crude ash 2.4%, Crude fibre 1.3%.
Energy: 130 kcal / 100 g
Nutritional additives per 100 g: Vitamin D (3a671) 35 IU, Manganese (3b503) 0.2 mg, Copper (3b405) 0.2 mg, Selenium (3b801) 12.5 µg, Zinc (3b603) 3.5 mg.
Glass Jar Packaging = Recycling Friendly
We carefully package each meal into a glass jar. Why glass? It is completely inert and taint-free, as well as being easy to recycle, which makes it environmentally friendly. This also guarantees there is no risk of cross-contamination from plastics or metals during cooking or the essential sterilisation process. Using a technique that mirrors human baby food production ensures our product remains pantry-fresh and shelf-stable for up to 12 months without any artificial preservatives.
• 100% natural fresh food for dogs
• 0% artificial additives
• Developed with veterinarians
• Made with love by us!
Simply the best, incomparably fresh food for your dog made by us at Fidelis!
Horse muscle meat (60%) & horse offal (10%)
Horse meat is rich in vitamin A, which plays an important role in vision, skin, teeth and bones. The iron it contains supports oxygen transport in the blood, while copper strengthens metabolism. Horse meat also has a high sodium content, which helps regulate fluid balance.
Sweet potato (5%)
Sweet potato is considered particularly healthy because it is rich in secondary plant compounds that combat free radicals. It provides plenty of fibre, minerals and vitamins and contributes to healthy digestion.
Peas (4%)
Peas contain valuable vitamins such as beta-carotene, B vitamins and vitamin C. They are also rich in minerals such as magnesium, iron, calcium and zinc and support a healthy diet.
Carrots (4%)
Carrots are rich in beta-carotene, which is converted into vitamin A in the body. They also provide biotin, fibre and important minerals – perfect for the immune system and eyes.
Apple (3%)
Apples are rich in vitamins C and E as well as B vitamins, and also contain folic acid, pectins and polyphenols. They support digestion and provide important minerals such as potassium and calcium.
Broccoli (3%)
Broccoli contains particularly high levels of vitamin C, vitamin K and beta-carotene. It also provides calcium, iron and copper – a valuable vegetable for the immune system, bones and blood formation.
Brewer’s yeast (2%)
Brewer’s yeast is rich in B-complex vitamins, protein and minerals. It strengthens coat and skin, supports digestion and helps maintain stable blood sugar levels.
Blueberries (2%)
Blueberries contain many antioxidants that capture free radicals. They are rich in vitamin C, vitamin K and manganese and support the cardiovascular system and cellular protection.
Cranberries (2%)
Cranberries contain secondary plant compounds, vitamin C and antioxidants. They are known to support the urinary tract and strengthen the immune system.
Algae oil (1.5%)
Algae oil is rich in omega-3 fatty acids (DHA and EPA). These support the heart, brain and joints and promote a shiny coat. A sustainable alternative to fish oil.
Sunflower seeds (1%)
Sunflower seeds contain vitamin E, magnesium and unsaturated fatty acids. They support skin health and strengthen the immune system.
Pumpkin seeds (1%)
Pumpkin seeds provide zinc, iron and unsaturated fatty acids. They strengthen the immune system and may support the urinary tract as well as prostate function.
Algae Powder (0.6%)
Algae Powder is rich in calcium and magnesium. It supports strong bones and teeth and balances the calcium-phosphorus ratio, which is important in meat-heavy diets.
Rosehip Shells (0.4%)
Rose hips contain vitamin C, lycopene and flavonoids. They strengthen the immune system, have antioxidant properties and support joints and connective tissue.
Rosemary (0.3%)
Rosemary has antioxidant properties, supports digestion and promotes circulation. It also strengthens the immune system and adds a light, natural seasoning to the menu.
Seaweed Powder (0.2%)
Seaweed powder is rich in minerals such as iodine, zinc and carotenoids. It supports the pigmentation of coat and skin and promotes digestion.
As a holistic vet, Anita Kröger attaches particular importance to a species-appropriate, natural and varied diet when it comes to dog health. From the perspective of holistic veterinary medicine, nutrition plays a key role in a dog's long and healthy life. The vet and founder of the Centre for Canine Health specialises in the treatment of chronic diseases in addition to providing medical nutritional advice. She specialises in intolerances, allergies and gastrointestinal diseases.
The gentle steam pre-cooking of our meat allows for sterilization in jars at significantly lower temperatures and shorter dwell times. This keeps the meat in nice, chunky pieces, not overcooked mush.
Thanks to the pre-cooking, less water evaporates during sterilization, eliminating the need for artificial binders commonly used in canned food. These binders, often not listed on ingredients labels, can potentially trigger allergies and other health issues.
By using only fresh, high-quality ingredients without binding agents, our fresh food in jars boasts a fresh, delicious aroma, a world away from the typical unpleasant smell of canned food. Gentle preparation also preserves more nutrients from the original ingredients, minimising the need for artificial vitamins with a varied diet.
Fidelis fresh food in jars offers additional advantages over canned food. Glass eliminates the risk of metal particles or coating residues contaminating the food. Residues from tin cans have been linked to cancer and other diseases. Glass simply doesn't leach any harmful substances. It's no wonder baby food is primarily available in glass jars.
The glass are also resealable and bad odours from opened cans in the fridge are a thing of the past. The result: fresh-smelling, healthy, wholesome menus for a species-appropriate, varied and digestible diet for your dog. Just as practical as tinned food, only much better.
Fidelis Fresh Menus are thus absolutely unique and simply put: "Better Food" for your dog! We cook for your dog just like you would at home.
What are the disadvantages of other types of dog food compared to the cooked fresh menus from Fidelis?
Extruded/Cold-Pressed Dry Food::
Almost always made with a significant amount of grains, animal meals, and hardened fats. Fresh ingredients like meat, offal, and vegetables are used in very small quantities or not at all. The extrusion or cold pressing process heats the product to very high temperatures, destroying most remaining nutrients and minerals.
- Vitamins and minerals are artificially added.
- Dry food often contains preservatives and attractants.
Wet Food/Canned Food::
Most manufacturers use low-quality meat and slaughter by-products, plant by-products, and artificial additives for can production. Fresh ingredients like meat, offal, and vegetables are used in very small quantities or not at all. The sterilization process in autoclaves during canning heats the food to a temperature of 110–140°C, resulting in the loss of a large portion of nutrients and minerals.
-Vitamins and minerals are artificially added.
-Canned food often contains preservatives and attractants.
B.A.R.F. (Biologically Appropriate Raw Food):
The concept of feeding dogs biologically appropriate raw food, including meat, offal, vegetables, and fruits, has merit. However, raw, untreated B.A.R.F. products can be a significant problem. They are often contaminated with a high number of germs and bacteria, which can lead to intolerance or digestive difficulties for the dog and pose serious health risks for the owner during thawing and preparation. Enterobacteria and E. coli bacteria can cause severe health problems in both dogs and humans. The protein content in B.A.R.F. menus is often too high, leading to health problems in many dogs.
This guide provides a starting point for the amount of food to feed your dog daily.
Puppies up to 8 months: approximately 4.5% of body weight
Dogs up to 15 kg: approximately 2.5-3% of body weight
Dogs over 15 kg: approximately 2.5-3% of body weight
Example: A 20 kg dog with a recommended daily allowance of 2.5% would need 500g of food per day (20 kg * 2.5% = 500g).
Please Note:
These are guidelines for healthy, active, non-neutered dogs. Individual needs may vary by up to 50% based on age, breed, or activity level.
Adjust the amount of food based on your dog's individual needs to maintain a healthy weight.
At Fidelis we recommend switching your dog's food gradually. Transition slowly over 5–7 days. This allows your dog’s digestive system to adapt optimally to the new food. Feed a single flavour for the first 7-14 days to allow your dog's stomach to adjust. After this period, you can alternate between different flavours (this can however vary and some dogs can be fed all flavours from day one, we suggest adapting this rule to suit your individual dog and their stool/digestion results).
Our fresh menus in a glass are delivered to you in protective packaging with 6 glasses each. For this reason, the minimum order quantity is 6 glasses and then always 6 more. Our fresh menus in glass have a shelf life of at least 1 year. After opening, we recommend storing the menus in the refrigerator and using them within 3-4 days.
FIDELIS Fresh Menus were developed with veterinarians and are based on the latest scientific findings – here’s what our customers say:
rate the food’s acceptance as very good
of customers say the food smells fresh like human food
of customers noticed improvements in health issues
The results are based on a voluntary customer survey of more than 700 customers.
“As the founder of the Center for Canine Health, I deal daily with the health consequences of malnutrition and nutrient deficiencies caused by industrially produced dog food. A natural and species-appropriate diet made from high-quality raw ingredients and rich in vital nutrients is the best guarantee for a long and healthy dog’s life. FIDELIS therefore offers you and your dog an ideal nutritional concept.”
Anita Kröger, Veterinarian
