Subscribe & Save FAQs

Fresh food, chews and treats on repeat, so you never run out. Here's everything you need to know about your Fidelis subscription.

  • 5% offyour 1st order
  • 10% offyour 2nd order
  • 15% offevery order after that

The basics

How does Subscribe & Save work?

Pick a product, choose Subscribe instead of a one-time purchase, and select how often you'd like it delivered. Your first order ships straight away, then we'll send the next ones automatically on your schedule.

There's no minimum number of orders and no commitment. Skip, pause, change or cancel whenever you like.

What can I subscribe to?

Our Fresh Menu, Air Dried food, natural chews and treats. Any product with the Subscribe option on its page can be added to a subscription.

How often can I get deliveries?

Anywhere from every 1 week to every 12 weeks. Choose whatever matches how quickly your dog gets through it. Not sure? Our Fresh Menu Feeding Guide will help you work out how much your dog needs.

Can I have more than one subscription?

Yes. You can subscribe to as many products as you like, and each one can run on its own schedule. For example, Fresh Menu every 2 weeks and dental chews every 6 weeks.

Managing your subscription

How do I manage my subscription?

There are two easy ways in:

  1. Log in to your account at fidelisdog.co.uk/account and click Manage Subscriptions.
  2. Use the link in your emails. Your subscription confirmation and upcoming-order emails include a Manage Subscription button that takes you straight in, no password needed.

From there you can skip, reschedule, pause, change frequency, swap or add products, update your address or payment details, or cancel.

I've logged in but can't see my subscription

Make sure you're logged in with the same email address you used at checkout when you first subscribed. If it still isn't showing, email hello@fidelisdog.co.uk and we'll sort it.

Can I skip a delivery?

Of course. Going on holiday or still have plenty in the fridge? Open your subscription, find the upcoming order and click Skip order. You won't be charged for it, and your subscription carries on from the following delivery date.

Changed your mind? Skipped orders appear in your order history, where you can click Unskip order to bring it back.

Can I change my next delivery date or get my order sooner?

Yes. You can move your next order to a date that suits you better, or choose Order now if you're running low and need it early. Your following deliveries will continue on your usual schedule from there.

How do I change how often I get deliveries?

Open your subscription and choose Edit frequency. Pick any interval from 1 to 12 weeks. If your dog is eating more (or less) than expected, it's a quick change.

Can I swap flavours or add products?

Yes. From your subscription you can swap a product (e.g. Chicken Fresh Menu for Duck), change quantities, add something new or remove items. Keep things interesting for fussy eaters!

Is there a deadline for making changes?

Please make any changes (skip, reschedule, swap, edit or cancel) at least 1 day before your next order date. After that, your order is already being prepared and may not be able to be changed.

How do I change my delivery address?

Open your subscription and update the shipping address. The new address will be used for all future deliveries on that subscription. If you have more than one subscription, remember to update each of them.

Delivery

How much is delivery?
  • Standard (2–4 working days): free on orders of £49+, otherwise £4.99.
  • Express (1–2 working days): £3.99 on orders of £49+, otherwise £7.99.

No extra charge for the Highlands, Islands or Channel Islands. See Shipping & Returns for full details.

When will my subscription order arrive?

On your order date we process your order and send it with InPost. Orders processed before 2pm Monday–Friday usually go out the same day; anything later, at weekends or on bank holidays goes out the next working day. InPost deliver Monday to Saturday depending on your area.

Will I get a reminder before my order?

Yes. We'll email you the day before each order as a reminder. If you need to skip, swap or reschedule, please do it as soon as you get the email. The email includes a link to manage your subscription.

Can I combine subscriptions to get free delivery?

Each subscription ships as its own order, so free delivery applies when that order is £49 or more. To get the most out of it, add a few products to the same subscription and keep them on the same schedule.

Payment & discounts

How do the subscription discounts work?

The longer you stay, the more you save:

  • 1st order: 5% off
  • 2nd order: 10% off
  • 3rd order onwards: 15% off every order

The discount applies automatically to every product on your subscription.

When will I be charged?

Your first order is paid at checkout. After that, we charge your saved payment method automatically on each order date, just before your delivery is sent. Skipped orders aren't charged.

How do I update my card details?

Open your subscription and choose to update your payment method. For security, you may be sent an email with a secure link to enter your new card details.

What happens if my payment fails?

Don't worry, we'll email you to let you know and automatically try again over the next few days. Just update your card details in your account so the next attempt goes through and your order can be sent.

Can I use a discount code on my subscription?

Your subscription already has its own discount built in. If you've got a code you'd like to use, email hello@fidelisdog.co.uk and we'll let you know whether it can be applied.

Pausing & cancelling

Can I pause my subscription?

Yes. If you need a longer break, pause your subscription from your account and no orders will be sent or charged. When you're ready, just resume it and pick up where you left off.

How do I cancel?

Open your subscription and click Cancel subscription. Or email hello@fidelisdog.co.uk and we'll do it for you.

There are no cancellation fees and no minimum number of orders. Any discounts you've already had are yours to keep.

What if my order has already been sent?

Once an order has been dispatched we can't stop it. You can return unopened items with the seal unbroken within 14 days of receiving them, as set out in our Shipping & Returns policy. If anything arrives damaged, email us as soon as possible and we'll put it right.

Can I restart a cancelled subscription?

Absolutely. Just choose Subscribe on the product page again to start a new subscription, or get in touch and we'll help.

Still got a question?

Our team is happy to help with anything subscription-related.

Email hello@fidelisdog.co.uk