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Simple & Healthy fresh dog food
Gentle steam-cooked, human-grade European ingredients, zero artificial additives – just pure, natural nutrition your dog will love.
If you’re tired of frozen blocks that need thawing, tins that smell metallic, or kibble that leaves your dog scratching and low on energy, it’s time to meet our Fresh Menu range. Packed in beautiful, resealable glass jars, these meals bring restaurant-quality, home-cooked goodness straight to your dog’s bowl – without any of the fuss.
Made in Our Own Pet Food Kitchen
Every jar starts in our in-house pet food kitchen. We use only fresh, human-grade ingredients sourced entirely from Europe – pure muscle meat, nutritious offal, vibrant vegetables, fruits, high-quality oils, and natural minerals. Nothing processed, nothing synthetic.
Our secret?..there is no secret!
We use a gentle steam-cooking process at low temperatures. Unlike traditional canned food that’s blasted at 130 °C (which destroys vitamins and turns meat into mush), we cook briefly and softly. This locks in natural flavour, preserves every nutrient, and keeps the texture of real meat and veg intact. The result? A 100 % natural, highly digestible meal that smells and tastes like proper food – because it is proper food.
Our 3 steps to fresh dog food
Step 1
We source the freshest, wholesome ingredients from across Europe and carefully prepare them in our kitchen. Each ingredient is finely diced or gently minced to create the perfect texture for your dog.
We intentionally limit the mincing of our meat to help maintain the natural chunks and structure of the original cuts, while our fruits and vegetables are diced into manageable, bite-sized pieces that are easy for your dog to enjoy and digest.
Step 2
Each jar is then carefully filled and gently steam cooked at low temperatures. This process helps preserve the natural nutritional value and flavour of the ingredients without the need for synthetic additives, binding agents or preservatives.
Once cooked, every jar is sterilised, just like a jar of pasta sauce or jam. This allows the food to remain shelf stable for up to 12 months, while keeping the recipe completely natural and free from unnecessary ingredients.
Step 3
Before leaving our kitchen, every batch undergoes a final quality inspection to ensure it meets our high standards. Once approved, each jar is labelled and carefully packed into our protective shipping cartons.
Your order then arrives at your door within three days, ready for your dog to enjoy their first Fidelis Fresh Menu meal and join over 100,000 dog owners across Europe who already trust and thrive on our delicious fresh menu diet.
Why do we use glass jars?
No metal taste. No plastic waste. No nasty residues.
Our glass jars are:
- Resealable – open, feed, pop the lid back on and pop in the fridge for 2–3 days (no fridge stink!).
- Shelf-stable when unopened – store in the cupboard for months, no freezer required.
- Recyclable and completely taste-neutral.
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Protective – we ship them in special packaging so they arrive perfect.
It’s the cleanest, most practical way to serve fresh food. No defrosting drama, no “what do I do with half a block?” moments – just open and serve.
⭐⭐⭐⭐⭐ 5/5
Oscana (customer review)
Which flavours do we offer?
We offer a delicious range of 9 different protein options across our Fresh Menu Range so you can rotate proteins and keep mealtimes exciting (and nutritionally balanced).
All recipes are fully complete on their own and even better when you mix and match.
Here are the mouth-watering flavours available:
- Beef with Sweet Potato, Apple & Broccoli
- Chicken with Sweet Potato, Carrot & Apple
- Chicken with Rice, Courgette & Mango
- Pork with Buckwheat, Pumpkin & Blueberries
- Salmon with Sweet Potato, Peas & Courgette
- Duck with Sweet Potato, Pear & Blueberries
- Turkey with Sweet Potato, Spinach & Apple
- Rabbit with Brown Rice, Carrot & Cranberries
- Lamb with Sweet Potato, Kale & Apple
- Goat with Carrot, Beetroot & Peach
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Horse with Sweet Potato, Carrot & Blueberries
(That’s 11 recipes built around 9 core proteins – plenty of choice for picky eaters, sensitive tummies, or dogs who simply love variety!)
How much to feed per day
Simply serve 2–3 % of your dog’s body weight per day (e.g. 300-450g for a 15 kg dog). Transition slowly over 5–7 days and watch the magic happen. Feeding guidelines can be found on every jar or on our website listing for each product.
Ready to Give Your Dog the Best Fresh Dog Food?
Whether you’re switching from kibble, raw, or tired old tins, our Fresh Menu in glass jars makes the upgrade effortless. No freezer faff, no compromise on quality – just pure, gentle, European-sourced nutrition your dog will go wild for.
Real Benefits Dog Parents Are Seeing When Feeding Fidelis
- Shiny coat & healthy skin (goodbye itching and paw-licking)
- Perfect digestion – no upset tummies
- More energy and enthusiasm at mealtime
- Cleaner bowls (they actually lick them spotless)
- Easy for travel – just grab a jar and go
Because the food is minimally processed and fed in rotation, your dog gets the full spectrum of natural vitamins, minerals and antioxidants straight from the source – exactly as nature intended.
⭐⭐⭐⭐⭐ 5/5
Kathy Tweedle (customer review)
