A glass jar and bowl of Fidelis fresh dog food with rabbit, brown rice, carrot, and cranberries.
A bowl of Fidelis fresh dog food with lamb, sweet potato, kale, and apple.
Lamb with Sweet Potato, Kale & Apple
Lamb with Sweet Potato, Kale & Apple
over 100,000 happy customers

Lamb with Sweet Potato, Kale & Apple

gently cooked
gently
cooked
high nutrient content
high
nutrient content
shelf-stable without refrigeration
shelf-stable
without refrigeration

Say goodbye to digestive problems, itching, and paw licking – FIDELIS Fresh Menus provide your dog with high-quality ingredients, optimal digestibility, and all-natural nutrients for an active and healthy life.


Veterinarian
“Our Fresh Menus combine the quality of a home-cooked meal with the safety of a balanced veterinary recipe.”
Anita Kröger, Veterinarian
6 pack
12 pack
18 pack
Order before 5pm - Next Day Delivery Available*
Enjoy Free Delivery For All UK Orders £49+
What makes the Fresh Menus in a jar so special?

Our menus are gently steam-cooked and then sterilized in the jar. This helps preserve vitamins and flavor – without artificial binders, preservatives, or residues like those found in metal cans.

How does the preparation work?

Simply open the jar, pour it into the bowl, and serve. No cooking required.

Why glass instead of a can?

Glass is taste-neutral, leaves no metal or coating residues, is recyclable, and can be resealed. Plus, the menus smell fresh – without that typical unpleasant canned food odor.

How long do the menus last?

Unopened, the menus remain fresh for several months thanks to the gentle preservation process in glass. You can find the exact best-before date on the label.

How should I store opened jars?

Close the jar again, store it in the refrigerator, and use the contents within 2–3 days. Thanks to the glass, the smell in your fridge stays pleasantly neutral.

How is shipping handled?

The jars are shipped in special protective packaging via standard delivery.

How much food does my dog need?

We recommend 2–3% of body weight per day. A 20 kg dog receives about 400–600 g per day. You can find details in the “Feeding Recommendation.”

How long does it take to switch to the Fresh Menus?

Transition slowly over 5–7 days. This allows your dog’s digestive system to adapt optimally to the new food.

ALL THE NUTRIENTS YOUR DOG NEEDS

Only carefully selected ingredients – for a complete, natural diet based on veterinary recommendations.

High-Quality Protein

Gently Cooked Lamb

Lamb meat and nutrient-rich offal provide protein, iron, and B vitamins – for strong muscles, energy, and blood formation.

Lamb meat
Gentle Energy

Sweet Potato, Peas & Carrots

Provide easily digestible carbohydrates, fiber, and beta-carotene – for healthy digestion and steady energy.

Sweet potato and carrots
Vitamins & Antioxidants

Apple, Broccoli & Zucchini

Rich in vitamins C and K as well as phytonutrients – support the immune system, bones, and metabolism.

Apple, broccoli and zucchini
Fruity Power

Blueberries & Cranberries

Antioxidants and vitamin C protect cells, heart, and urinary tract – supporting a strong immune system.

Blueberries and cranberries
Healthy Coat & Immune System

Hemp Seed Oil, Pumpkin Seeds & Sunflower Seeds

Rich in omega fatty acids, vitamin E, and zinc – promote a shiny coat, healthy skin, and a strong immune system.

Pumpkin seeds and oils
0% Artificial

No Additives. No Compromise.

Free from flavor enhancers, preservatives, and fillers. 100% natural – just like homemade.

No additives

Fresh Menu • Lamb with Sweet Potato, Kale & Apple

Our Fresh Menu with Lamb, Sweet Potato, Kale & Apple is crafted with care, using only food-grade fresh ingredients in our own purpose-built pet kitchen. We start with a rich, premium blend of succulent lamb meat and a nourishing mix of lamb offal (heart, kidney, tripe, liver), which is slowly and gently steam-cooked at a low temperature.

We then blend in sweet potato, apple, peas, carrots, broccoli, courgette, kale, blueberries, cranberries, sunflower and pumpkin seeds, along with brewer’s yeast, hemp seed oil, seaweed calcium, rosehip shells, rosemary, and seaweed powder. This careful, low-temperature process ensures both the distinctive, savoury flavour and vital nutrients are preserved at their best.

The result?
A wholesome, flavourful meal that looks and tastes like home-cooked food. It provides complete and balanced nutrition directly from the original, fresh ingredients. This recipe offers a premium red meat protein, rich in essential fats for energy and a healthy coat, while kale and broccoli add powerful natural antioxidants for overall wellbeing.

Each jar contains 400g of our tasty Lamb Menu Fresh Food ✓

No High-temperature Processing • No Plastic Packaging • No Nasty Fillers • No Extrusion • No Sterile Tins



The ingredients within each jar...

Fresh Lamb Muscle Meat (60%), Fresh Lamb Offal (10%), Fresh Sweet Potato (4%), Fresh Apple (3%), Fresh Peas (3%), Fresh Carrot (3%), Fresh Broccoli (3%), Fresh Courgette (2%), Brewer’s Yeast (2%), Fresh Blueberries (2%), Hemp Seed Oil (2%), Fresh Cranberries (1.4%), Fresh Kale (1%), Sunflower Seeds (1%), Pumpkin Seeds (1%), Algae Powder (0.7%), Rosehip Shells (0.4%), Rosemary (0.3%), Seaweed Powder (0.2%)

Balanced & Complete Fresh Food For Dogs

Product Analysis:
Protein 14%, Crude fat 10.2%, Moisture 67%, Crude ash 1.8%, Crude fibre 0.9%.
Energy: 135 kcal / 100 g

Nutritional additives per 100 g: Vitamin D (3a671) 35 IU, Manganese (3b503) 0.2 mg, Copper (3b405) 0.2 mg, Selenium (3b801) 12.5 µg, Zinc (3b603) 3.5 mg.

Glass Jar Packaging = Recycling Friendly

We carefully package each meal into a glass jar. Why glass? It is completely inert and taint-free, as well as being easy to recycle, which makes it environmentally friendly. This also guarantees there is no risk of cross-contamination from plastics or metals during cooking or the essential sterilisation process. Using a technique that mirrors human baby food production ensures our product remains pantry-fresh and shelf-stable for up to 12 months without any artificial preservatives.

• 100% natural fresh food for dogs
• 0% artificial additives
• Developed with veterinarians
• Made with love by us!

Simply the best, incomparably fresh food for your dog made by us at Fidelis!



Freshly cooked lamb

Freshly cooked lamb (70%, incl. 60% lamb meat, 10% lamb offal: heart, kidney, tripe, liver)
Lamb provides high-quality protein and important minerals such as iron and zinc. It supports blood and cell formation, strengthens the immune system and supplies muscles and nerves with energy.



Sweet potato

Sweet potato (4%)
Rich in fibre, vitamins and secondary plant compounds. Provides well-tolerated energy and protects against free radicals.



Apple

Apple (3%)
Contains vitamins, trace elements and pectin. Supports digestion and contributes to a healthy gut flora.



Peas

Peas (3%)
Plant-based protein, B vitamins and minerals such as magnesium, iron and zinc – great for metabolism and vitality.



Carrots

Carrots (3%)
Rich in beta-carotene (a precursor of vitamin A), support eyes, skin & coat and provide valuable fibre.



Broccoli

Broccoli (3%)
Provides vitamin C, vitamin K and antioxidants as well as calcium and iron – great for immune defence, bones & metabolism.



Courgette

Courgette (2%)
Light, low in calories and rich in minerals (e.g. potassium, magnesium). Supports gentle digestion.



Brewer’s yeast

Brewer’s yeast (2%)
Rich in B vitamins, amino acids and minerals – supports skin, coat, claws and metabolism.



Blueberries

Blueberries (2%)
Natural antioxidants & vitamin C. Protect cells from oxidative stress and strengthen the immune system.



Hemp seed oil

Hemp seed oil (2%)
Provides a balanced ratio of essential fatty acids (omega-6/-3). Supports skin, coat, joints and immune defences.



Cranberries

Cranberries (1.4%)
Known for their positive effect on the bladder & urinary tract. Antioxidant and immune-supporting.



Kale

Kale (1%)
“Superfood” with vitamin K, vitamin C and calcium. Supports bones, teeth and the immune system.



Sunflower seeds

Sunflower seeds (1%)
A source of unsaturated fatty acids, vitamin E and minerals. Supports cell protection and vitality.



Pumpkin seeds

Pumpkin seeds (1%)
Provide protein, zinc & magnesium – good for the immune system, muscles and urinary tract.



Algae powder

Algae Powder (0.7%)
Natural calcium plus trace elements – supports bones, teeth and a balanced Ca:P ratio.



Rosehip shells

Rosehip Shells (0.4%)
Packed with vitamin C and antioxidants – strengthen immune defences and have anti-inflammatory properties.



Rosemary

Rosemary (0.3%)
Stimulates appetite, supports digestion and has antioxidant properties – contributes to the menu’s natural preservation.



Seaweed powder

Seaweed Powder (0.2%)
Rich in iodine and minerals – supports coat & skin pigmentation and metabolism.




Is everything in there?

As a holistic vet, Anita Kröger attaches particular importance to a species-appropriate, natural and varied diet when it comes to dog health. From the perspective of holistic veterinary medicine, nutrition plays a key role in a dog's long and healthy life. The vet and founder of the Centre for Canine Health specialises in the treatment of chronic diseases in addition to providing medical nutritional advice. She specialises in intolerances, allergies and gastrointestinal diseases.



The Fidelis Difference: Gentle Processing, Superior Quality

The gentle steam pre-cooking of our meat allows for sterilization in jars at significantly lower temperatures and shorter dwell times. This keeps the meat in nice, chunky pieces, not overcooked mush.

Thanks to the pre-cooking, less water evaporates during sterilization, eliminating the need for artificial binders commonly used in canned food. These binders, often not listed on ingredients labels, can potentially trigger allergies and other health issues.

By using only fresh, high-quality ingredients without binding agents, our fresh food in jars boasts a fresh, delicious aroma, a world away from the typical unpleasant smell of canned food. Gentle preparation also preserves more nutrients from the original ingredients, minimising the need for artificial vitamins with a varied diet.

Glass: The Healthier Choice

Fidelis fresh food in jars offers additional advantages over canned food. Glass eliminates the risk of metal particles or coating residues contaminating the food. Residues from tin cans have been linked to cancer and other diseases. Glass simply doesn't leach any harmful substances. It's no wonder baby food is primarily available in glass jars.

The glass are also resealable and bad odours from opened cans in the fridge are a thing of the past. The result: fresh-smelling, healthy, wholesome menus for a species-appropriate, varied and digestible diet for your dog. Just as practical as tinned food, only much better.

Fidelis Fresh Menus are thus absolutely unique and simply put: "Better Food" for your dog! We cook for your dog just like you would at home.

Disadvantages of other types of food

What are the disadvantages of other types of dog food compared to the cooked fresh menus from Fidelis?

Extruded/Cold-Pressed Dry Food::
Almost always made with a significant amount of grains, animal meals, and hardened fats. Fresh ingredients like meat, offal, and vegetables are used in very small quantities or not at all. The extrusion or cold pressing process heats the product to very high temperatures, destroying most remaining nutrients and minerals.

- Vitamins and minerals are artificially added.
- Dry food often contains preservatives and attractants.

Wet Food/Canned Food::
Most manufacturers use low-quality meat and slaughter by-products, plant by-products, and artificial additives for can production. Fresh ingredients like meat, offal, and vegetables are used in very small quantities or not at all. The sterilization process in autoclaves during canning heats the food to a temperature of 110–140°C, resulting in the loss of a large portion of nutrients and minerals.

-Vitamins and minerals are artificially added.
-Canned food often contains preservatives and attractants.

B.A.R.F. (Biologically Appropriate Raw Food):
The concept of feeding dogs biologically appropriate raw food, including meat, offal, vegetables, and fruits, has merit. However, raw, untreated B.A.R.F. products can be a significant problem. They are often contaminated with a high number of germs and bacteria, which can lead to intolerance or digestive difficulties for the dog and pose serious health risks for the owner during thawing and preparation. Enterobacteria and E. coli bacteria can cause severe health problems in both dogs and humans. The protein content in B.A.R.F. menus is often too high, leading to health problems in many dogs.

Daily Feeding Guide

This guide provides a starting point for the amount of food to feed your dog daily.

Puppies up to 8 months: approximately 4.5% of body weight
Dogs up to 15 kg: approximately 2.5-3% of body weight
Dogs over 15 kg: approximately 2.5-3% of body weight

Example: A 20 kg dog with a recommended daily allowance of 2.5% would need 500g of food per day (20 kg * 2.5% = 500g).

Please Note:
These are guidelines for healthy, active, non-neutered dogs. Individual needs may vary by up to 50% based on age, breed, or activity level.
Adjust the amount of food based on your dog's individual needs to maintain a healthy weight.

Transitioning to Fidelis

Fidelis recommends switching your dog's food immediately. Skip one meal (preferably in the evening) and start with our food at the next meal. Feed a single flavour for the first 14 days to allow your dog's stomach to adjust. After two weeks, you can alternate between different flavours.

Delivery & Storage

Our fresh menus in a glass are delivered to you in protective packaging with 6 glasses each. For this reason, the minimum order quantity is 6 glasses and then always 6 more. Our fresh menus in glass have a shelf life of at least 1 year. After opening, we recommend storing the menus in the refrigerator and using them within 3-4 days.

FIDELIS delivers results

Dog eating FIDELIS

FIDELIS Fresh Menus were developed with veterinarians and are based on the latest scientific findings – here’s what our customers say:

0%

rate the food’s acceptance as very good

0%

of customers say the food smells fresh like human food

0%

of customers noticed improvements in health issues

The results are based on a voluntary customer survey of more than 700 customers.

Anita Kröger, Veterinarian

“As the founder of the Center for Canine Health, I deal daily with the health consequences of malnutrition and nutrient deficiencies caused by industrially produced dog food. A natural and species-appropriate diet made from high-quality raw ingredients and rich in vital nutrients is the best guarantee for a long and healthy dog’s life. FIDELIS therefore offers you and your dog an ideal nutritional concept.”

Anita Kröger, Veterinarian